Marketing Manager vs Product Manager
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Pay
Marketing Manager
$175,000 typical, a year
Most Marketing Managers earn $139,600 to $215,700 a year.
From 1,152 postings that list pay
2,694 open jobs now
Product Manager
$170,200 typical, a year
Most Product Managers earn $138,800 to $201,900 a year.
From 4,272 postings that list pay
8,651 open jobs now
Typical pay is about the same for Marketing Managers and Product Managers.
What each one does
Marketing Manager
- Develop and implement marketing strategies to drive business growth and achieve organizational goals.
- Lead and manage cross-functional teams to execute marketing campaigns and initiatives.
- Create and manage budgets for marketing activities and allocate resources effectively.
- Analyze market trends, customer data, and campaign performance to optimize results.
- Build and maintain relationships with external partners, vendors, and key stakeholders.
- Oversee the creation of marketing materials and content for various channels.
Summed up from 30 job postings
Product Manager
- Lead the product roadmap and strategy for assigned products or categories.
- Work with cross-functional teams to design and develop new products.
- Conduct market research to identify customer needs and opportunities.
- Translate customer needs into technical product requirements.
- Manage the full product lifecycle from concept to launch.
- Partner with sales and marketing teams to drive product adoption.
Summed up from 30 job postings
Skills employers ask for
Asked for in both
- Product Marketing2 in 10 Marketing Manager postings, 1 in 10 Product Manager postings
- Go-to-Market1 in 10 Marketing Manager postings, 1 in 10 Product Manager postings
More common in Marketing Manager postings
- Digital Marketing2 in 10
- Brand Strategy2 in 10
- Campaign Management2 in 10
- Project Management2 in 10
- Public Relations1 in 10
- Marketing Automation1 in 10
More common in Product Manager postings
- Product Management7 in 10
- Product Roadmap3 in 10
- Product Strategy2 in 10
- Product Development1 in 10
- Agile1 in 10
- Backlog Management1 in 10
Out of each role's current postings.
Licenses, certifications and education
Marketing Manager
- Business Degree2 in 10
- Bachelor's Degree1 in 10
Product Manager
- Bachelor's Degree2 in 10
- Technical Degree1 in 10
Open jobs
Marketing Manager
Director, Strategy
Lucid GroupPay not stated Philadelphia, United StatesBrand StrategyCustomer Relationship Management (CRM)Paid MediaOmnichannelDirector of Marketing OUKS - Advancement
Ottawa UniversityPay not stated Ottawa University - Ottawa, Kansas - Ottawa, KS 66067SalesforceGraphic DesignDigital MarketingAdobe PhotoshopCompetitive Analysis +6Director of Marketing
SPS North America$140k - $170k/yrstated Nashville, Tennessee, United States; New York, New York, United States HybridSocial Media ManagementMarketing AutomationIntegrated MarketingMultichannel MarketingCampaign Management +1
Product Manager
- $154,900 - $259,100/yrstated Milpitas, California, US HybridVXLANNetwork ManagementNetwork SecurityProduct ManagementCisco SD-Access +4
Product Manager
FAM Brands$100k - $115k/yrstated HeadquartersAdobe IllustratorAdobe PhotoshopProduct DevelopmentTextilesProduct Lifecycle Management +2- Pay not stated Charlotte, NC, US HybridProduct ManagementDigital ProductProduct ResearchProduct Strategy
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